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About Sovereign

We've been around for more than 45 years now, offering luxury holidays to those on the lookout for a slice of paradise. Whether you're a family looking for some much-needed quality time together or a couple seeking a spot of pampering in a romantic setting, we've got the perfect holiday for you.
Paradise. According to the Oxford Dictionary it's the 'ultimate abode' - the most lovely, perfect place that you can imagine. At Sovereign, we are experts at finding that place for many people every year.
But how to find it? Why us? Well, you'll find over a quarter of a million results if you type in 'luxury' into TripAdvisor. That's a lot of luxury options to wade through if you're looking for a luxury holiday. Thing is - luxury means many things to many people. So how can you be sure it fits with your idea of luxury?
That's where we excel. We have a proven track record of matching the person with the place, enabling you to find your little slice of heaven for your time away from the everyday. So we don't say we do 'luxury travel' (everyone says that) - we say we can find each and every one of you your ultimate abode - which is why we sign off with 'Sovereign, Paradise Found'.


Service is a huge part of what we do, and we like to make it as personal as possible. So we won't pass you from person to person - you'll have your own personal Travel Expert. They'll help you find your holiday, sort out all the arrangements and answer any questions you might have. While you're away, you'll have a concierge on hand for any problems or questions - your Travel Expert will introduce you to them before you go.

Our Travel Experts
Expert advice

We make sure our Travel Experts know our hotels and destinations inside out, so they can recommend the best possible holiday for you. Want to know which room has the best sunset view? Or which beach is easiest to get to with a buggy? They can help.

Meet our Travel Experts

Your Concierge Team
24/7 Concierge service

Our concierges are there to make your holiday run as smoothly as possible. They can book restaurants for you, recommend local sights to see and answer any queries while you're away. You can get in touch with them anytime, anywhere, by phone or email.

Find out more about our concierges

The Sovereign Blog
The Sovereign Blog

The Sovereign Blog is the place to go for a weekly dose of wanderlust - think dreamy photography, amazing hotels, beautiful destinations and the hottest trends in travel and lifestyle (plus plenty of insider tips from our team).

Head to our blog


We believe in bespoke holidays - we make the holiday to fit the person, not the other way around. Not only can our Travel Experts give you first-hand advice and personal recommendations, but they can tailor every aspect of your trip to suit you, from arranging flights from your local airport to sorting out a sea view.

Hard-filtered Hotels
Hard filtered hotels

We're picky and proud of it - all of our hotels are handpicked to make sure they live up to our (and your) expectations. We've filtered them into handy collections too, so it's a cinch finding one that's right for you.

Family Holiday Experts
Family holiday experts

Got the kids in tow? Take a look at our Family Collection (hotels we've selected as being the very best for those travelling with children) or ask our Family Experts for advice and first-hand recommendations.

Luxury as Standard
Luxury as standard

All of our holidays include complimentary passes to UK airport lounges (so you can start your holiday in style), and hassle-free private transfers to and from your hotel come as part of the package too.

Wide Range of Destinations
Wide range of destinations

We've got dozens of wishlist-worthy destinations on our books. Stay close to home with a luxury holiday in Europe, or head further afield to the exotic islands of the Indian Ocean, Far East or Caribbean.

Tailored to You
Tailored to you

All of our holidays can be personalised to your individual needs. If you see something you like the look of but it's not quite right, just let us know and we can refine it until it's exactly what you're after.

Multi Centre Holidays
Multi centre holidays

Want to see more than one destination? Try our multi-centres for size. Whether it's pairing Dubai with the Maldives, adding Bangkok to your beach break or island-hopping in Greece, we can make it happen.


As we've already mentioned, every one of our hotels is handpicked and personally visited by our team to make sure it meets the Sovereign standard. And while our hotels have official ratings of four and five stars, we'll only feature those we deem to be of five-star standard.

Every one of our hotels is personally visited by our team to make sure it meets the Sovereign standard.

Princesa Yaiza Suite Hotel Resort

With stunning views over the white-sand beaches of Playa Blanca towards Fuerteventura and just a short stroll from countless restaurants and shops, ...

Daios Cove Luxury Resort & Villas

The Daios Cove Luxury Resort & Villas boasts a fantastic location overlooking the picturesque Daios Cove and the dazzling blue sea, seven ...

Elounda Beach Hotel & Villas

Surrounded by luscious gardens and enjoying an enviable seafront location, the outstanding Elounda Beach Hotel and Villas, a member of the 'Leading ...

Blue Waters And Cove Suites

Days spent soaking up the Caribbean warmth on the Blue Waters & Cove Suites Antigua's relaxing white-sand beach and an excellent, personal ...

Park Hyatt Mallorca

Nestled into a hillside on Cap Vermell on the east coast of Majorca, the luxury Park Hyatt Mallorca is the newest addition to the Majorcan luxury ...


Value is a big part of what we do. We work tirelessly to make sure we're giving you more for your money, sourcing exclusive offers, upgrades and added extras from our hotels, on top of our free lounge passes, round-the-clock concierge service and private transfers.

Upgrades & inclusions to your holiday
Complimentary access to airport lounges
Fantastic concierge service
Private transfers in resort


For the past few years, we've been lucky enough to win a number of British Travel Awards for our holidays. These awards are voted for by the public, so it's always a real pleasure to be recognised. We were recently also a runner-up in the luxury family holiday category at the Family Traveller Awards.


We are fully ATOL and ABTA bonded and strictly managed by the Civil Aviation Authority (CAA), so when you book with us you can be confident that your money is safe. You can find out more about this on our holiday protection page.

Our customers enjoyed
nights on holiday with us in 2016
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Don't just take it from us

We've been finding people their own slice of paradise for 45 years, and like to think we're pretty good at it.
Don't just take our word for it, though - see what our customers have said about their Sovereign experience...