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29 Apr 2014


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Destination of the Month - Experience Dubai

If you’re looking for a luxury summer holiday, the inimitable Dubai should be your destination of choice. In fact, opulence, excessiveness and decadence are the words that spring to mind when you think of the United Arab Emirates’ second largest city.

With a population of over 2 million people from over 200 nationalities, Dubai is a diverse and cosmopolitan city which has undergone meteoric growth in recent years. Nestled in the desert, it is a beacon of prosperity, a playground for the rich and famous and makes for a truly unforgettable holiday destination.

With sunshine almost every day, Dubai’s beautiful beaches are an ideal location to rest, relax and take in your stunning surroundings. However, there’s much more to Dubai than your average beach holiday...


Dubai's desert location is a thrill seekers paradise. Explore the sandy expanse from the back of a camel or from the comfort of a 4x4. For those looking for a more extreme experience, dune surfing is a must.

Leave the desert behind and head to the sea, with a stay at Atlantis, The Palm oceanic resort offering a truly nautical experience. Children and adults alike can discover The Lost Chambers Aquarium or get wet and wild at the Aquaventure water park.

Keen golfers should opt for Le Royal Meridien Beach Resort & Spa at Jumeirah Beach. Located just minutes from the famous Emirates Golf Course, it’s the perfect base for an early morning round.


Dubai is a haven for foodies, with a plethora of Michelin-starred restaurants and chic cafes ensuring that the world’s cuisines are at the fingertips of its visitors. A stay at Mina A'Salam, Madinat Jumeirah will ensure guests are spoilt for choice when it comes to meal times. With 17 bars and restaurants, serving everything from sushi to enchiladas, you can sample a different cuisine every day of the week. For an authentic Middle Eastern dining experience, make sure you sample the local cuisine during your visit. We recommend shawarma (spit cooked meat served in pita bread with garlic sauce), falafel (deep fried, spiced chickpea patties) and warak eneb (stuffed vine leaves).


The U.A.E. is a country of Muslim faith, so visitors should be respectful of local traditions and religious festivals such as the holy month of Ramadan when it is illegal to eat, drink or smoke in public during daylight hours. This does not usually apply to services provided within the hotels of Dubai; however the serving of alcohol and entertainment may be limited during this time.


Impossible to miss, the Burj Kalifa is Dubai’s most recognisable landmark. Standing at a ground-breaking 828m, this incredible feat of architecture holds the crown as the tallest building in the world.

Located on the manmade lake at the foot of the Burj Kalifa is the Dubai Fountain which shoots water 500ft into the air. Enjoy the accompanying classical and contemporary music from around the globe as you take in this spectacular sight.


Dubai has an enviable nightlife, with a wide variety of different bars and clubs to entertain its visitors. You’ll find everything from traditional British boozers to exclusive member’s bars dotted across the city. Alcohol is served in the cities’ hotel bars and restaurants, although under-20s are not allowed to drink alcohol or buy cigarettes.


It is possible to shop ‘til you drop in Dubai thanks to the Dubai Mall. Boasting over 1200 stores, spread over four floors, visitors will also find an Olympic-sized ice rink, aquarium and indoor theme parks.

If you’re looking for a more traditional shopping experience then we recommend heading to the gold and spice souks for trinkets, jewellery and fabulous souvenirs to remind you of your holiday in Dubai.

JA Palm Tree Court

Luxury All Inclusive

Part of the JA Resorts & Hotels, the luxurious JA Palm Tree Court hotel is set along 800 metre private stretch of golden palm-lined beach, within 128 acres of landscaped gardens. Children can enjoy the CoolZone Kid's club and two swimming pools designed especially for them, whilst the adults get pampered in the fantastic two storey spa, offering over forty innovative treatments. It is the great range of sports and leisure activities, along with a wide choice of dining and entertainment options that really make the JA Palm Tree Court a true gem. Head to the Al Boom diving centre and Watercool for a range of watersports including windsurfing and kayaking, test your skills on the 9-hole championship golf course or try something new and explore the nearby JA Shooting Club. Whether you wish to stay in resort or take advantage of the complimentary shuttle bus taking you to the heart of Dubai's shopping district; the cool, spacious suites will provide the perfect hideaway to escape to after a day spent in the glorious Dubai sunshine. For a true 'VIP' treatment book into one of the Residence Suites and enjoy a heap of extra benefits such as access to the Signature lounge and private butler service.

Le Royal Meridien Beach Resort & Spa

Classical Sovereign

One of Dubai's classic beach hotels, Le Royal Meridien Beach Resort & Spa has luxuriously appointed rooms & suites and caters to the needs of leisure travellers looking for the very best personalised service. This five star resort boasts beautiful landscaped gardens leading to a private stretch of the exclusive white sands of Jumeirah Beach and is conveniently located just minutes from the famous Emirates Golf Course and close to the upmarket shopping malls and glitzy nightlife of central Dubai.

Mina A'Salam, Madinat Jumeirah


An exquisitely-styled boutique hotel, Mina A'Salam, Madinat Jumeirah is truly becoming of its name, which means 'Harbour of Peace'. A gem in the heart of the city, just minutes from the famous landmarks and attractions of Dubai, guests will be enchanted by this authentic Arabian oasis. Inspired by traditional architecture and colourful middle eastern influences, this hotel is both stylish and comfortable, where a warm welcome and friendly atmosphere pervades. Part of the outstanding Madinat Jumeirah complex, a host of excellent facilities await; from restaurants and bars to a health club and spa. Enjoy the 1.5 km of private beach, the complimentary access to the Wild Wadi Waterpark, meander through the resort on 3km of waterways in traditional abras, or for something different, visit the Turtle Rehabilitation Centre.

One&Only Royal Mirage - Arabian Court


Part of the One&Only Royal Mirage resort, the luxurious Arabian Court has been designed to reflect an oriental style, with dramatic architecture nestling majestically in peaceful gardens. The oriental theme continues in the guest rooms, which perfectly blend authentic furnishings with contemporary amenities and overlook the fountains and colourful flowers of the gardens. Three restaurants offer a varied menu of culinary delights and guests can use the array of facilities in the resort including the One&Only Spa with an oriental hammam that offers a calming experience guaranteed to leave you feeling relaxed and refreshed.

One&Only Royal Mirage - Residence


Situated within a 65 acre oasis of lush green lawns and palm trees between the timeless desert and cosmopolitan coast, One&Only Royal Mirage provides an intricate maze of arches, domes, towers and courtyards.
Part of the resort, the Residence & Spa is an intimate sanctuary of sea facing, Arabian style rooms and suites with secluded gardens, pools and a private beach. Situated a stone throw from Dubai's luxury shopping malls, golf courses and exciting night life, Residence & Spa is sure to prove a popular choice for couples and families alike. 
Relax by the pool, enjoy a calming massage at the tranquil One&Only Spa or prepare for the night ahead in the Alexandre Zouari hair salon. For the more adventures take a 4 x 4 desert safari or even a camel ride to a nearby oasis.

One&Only Royal Mirage - The Palace


The Palace at the One&Only Royal Mirage sits in a privileged beachfront location and offers a host of facilities including temperature-controlled swimming pools and four exquisite restaurants. Spend a relaxing day wandering through the tranquil gardens, past lush green lawns and immaculate flower beds that are set along the private white-sand beach. The more active should head to the impressive watersports centre that offers everything from waterskiing to snorkelling. Sumptuous guest rooms at The Palace are luxuriously furnished with custom-made pieces and have spectacular views over the Gulf, ensuring a truly comfortable and memorable stay.

The Westin Dubai Mina Seyahi Beach Resort & Marina


On a private stretch of the golden Jumeirah Beach, you will find the majestic Westin Dubai Mina Seyahi Beach Resort & Marina. Enjoying spectacular views across the warm waters of the Arabian Gulf in a peaceful and serene setting, it is easy to forget that the cosmopolitan city of Dubai is just 20 minutes away, where bustling spice souks and lively bars exist in contrast to the tranquil ambiance. Designed to inspire, guest rooms are spacious with over-sized mirrors and high ceilings, cleverly combining the contemporary with the neoclassical to result in unmistakable luxury and definite comfort. Be spoilt at any of the ten unique restaurants serving menus from Japanese sushi to mouth-watering steaks, and then simply unwind in your choice of bar, where nothing is too much trouble and the welcome is always warm.

Atlantis, The Palm

Luxury Family

Perched on the edge of the world's largest man-made island, Atlantis, The Palm is a highly anticipated oceanic resort, paying tribute to the Lost City of Atlantis. Enter a world where guest rooms are effortlessly blended with an exotic marine landscape, and an unparalleled range of facilities and dining options have been created to suit the whole family. Upgrade to the Imperial Club Rooms and Suites and enjoy access to the VIP lounge serving breakfast and all-day snacks and refreshments as well as complimentary access to the Kid's club and steam room, sauna and jet pool facilities in the Spa amongst other benefits. With over 20 restaurants and bars, Atlantis is a true culinary destination. Ranging from family restaurants and casual dining to fine dining and award winning restaurants, the choice is yours. To feel like a true local, make sure you try the traditional Dubai Friday Brunch, offered in three different restaurants within the hotel. Adrenalin seekers can feel at home in Aquaventure, the region's largest waterpark or discover The Lost Chambers Aquarium, a calming marine habitat that plays host to more than 65,000 aquatic inhabitants. Kids can enjoy behind-the-scenes access to the resort's marine features whilst teenagers even have their own Club Rush open from late afternoon through to evening - no parents allowed!

Jumeirah Zabeel Saray


Located on the west crescent of the Jumeirah Palm, the Jumeirah Zabeel Saray oozes luxury and opulence with its traditional Arabian style décor and fine dining that will satisfy even the most demanding of guests. Enjoy one of Dubai's most spectacular spas, The Talise Ottoman Spa with its 42 treatment rooms, and let the professional staff pamper you, before relaxing in the authentic Turkish hammam. Families will enjoy complimentary entrance to the fabulous Wild Wadi waterpark, located only a short journey away, with more fun awaiting back at the hotel's Sinbad's Kids Club. Upgrade to Half Board and enjoy dining in over 40 restaurants throughout Jumeirah Hotels in Dubai. An array of leisure facilities and activities including a Music Hall, cinema, a pristine private beach, scuba diving and shopping opportunities, make the Jumeirah Zabeel Saray a perfect beach destination.

The Sovereign Standard

To help you choose your perfect holiday we have rated all of our hotels using our own system.

Classical Sovereign

Classical Sovereign hotels are more modest hotels offering charm and character, or an exceptional location. Many of these hotels have been firm favourites with Sovereign customers for countless years and offer great value for money.

Luxury Collection

Luxury Collection hotels offer everything you would expect to go hand in hand with a luxury holiday. They offer high standards of service and attention to all those important little details.

Exclusive Collection

Exclusive Collection hotels provide the ultimate luxury; they are the finest, most opulent hotels offering superlative service and excellent facilities, which will satisfy the needs of even the most discerning traveller.

Family Collection

Family Collection hotels are some of the finest family-friendly resorts and offer a wide range of facilities for both children and parents. Families can enjoy a whole host of amenities including fun kid's clubs, a dedicated children's pool and spacious accommodation.

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So many reasons to choose Sovereign...

Exceptional Value

  • The very best rates, discounts and savings
  • A range of complimentary upgrades and treats included in your holiday

Every holiday includes

  • Complimentary UK airport lounge passes
  • Private transfers in resort
  • 24 hour Concierge service in resort

Flexible flying options

  • A wide range of UK departure airports
  • Choice of airlines

Sovereign Luxury Holidays

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Provides luxurious 5 star holidays, family holidays, honeymoons and weddings abroad. We carefully handpick all our luxury holidays to bring you the highest quality Sovereign Collection of 5 star hotels from a choice of Mediterranean Europe and exotic long haul destinations.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Please see our booking conditions for information or for more information about financial protection and the ATOL Certificate go to: We will provide you with financial protection for any package holidays you buy from us that do not include travel by air by way of a bond held by ABTA. For further information, visit the ABTA website at If you book arrangements other than an ATOL protected flight or a package holiday, the financial protection referred to above does not apply. Our ATOL number is 0285 and our ABTA number is V4068.

Sovereign is a trading name of Specialist Holidays (Travel) Limited, a member of the TUI Travel PLC group of companies.
Specialist Holidays (Travel) Limited. Registered in England. Company Number: 446617. Registered Office: TUI Travel House, Crawley Business Quarter, Fleming Way, Crawley, West Sussex RH10 9QL. VAT Number: 233368762.
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Terms and Conditions
Complimentary Airport Lounge passes available at most UK departure airports, subject to availability and further terms & conditions apply.

Easter Sale
All offers must be booked before 23:59 on 28th April 2014. *Saving of up to 40% applies to two adults and one child sharing, staying 7 nights at the Sani Beach Club, Halkidiki, for selected departures dates in October 2014, flying from London Gatwick. Exclusive to Sovereign offers are exclusive at time of publishing, may be subject to change and are strictly subject to availability. Normal booking terms & conditions apply