Luxury Morocco Holidays
Distant oases, soaring mountains, spice-laden souks and ancient minarets piercing cornflower-blue skies: welcome to Morocco. Just a few hours' flight from the UK, Morocco is an exotic fusion of Arabia and Africa, and lines up everything from desert scenery and vast golden beaches to bohemian seaside towns and buzzing cities.
The rose-red city of Marrakech (so called due to the terracotta hue of its walls and houses) is the premier city destination. Winston Churchill came here to paint back in the Thirties and Forties, while fashion legend Yves Saint Laurent came to restore the exquisite Majorelle Gardens, an oasis of palms, pools and cacti, complemented by walls and pots painted in bright 'Majorelle Blue'.
The city's main square - Djemaa el-Fna - is a hub of activity, particularly in the evenings when you'll find sizzling street food stalls and fresh orange juice stands, plus snake charmers, acrobats, musicians and fire eaters entertaining crowds of locals and visitors. Just off the square is the entrance to the souks, a warren-like maze of alleyways lined with shops hawking Berber carpets, leather footstalls, silver lanterns and beaded slippers.
When the heat of the city gets too much, escape to the cool slopes of the snow-capped High Atlas Mountains, or retreat to the coast. Agadir is home to an enormous swathe of golden sand, as well as a traditional souk and medina, while laid-back Essaouira features whitewashed, blue-shuttered houses, a breezy beach, and a marina lined with seafood stalls.
Hotels in Morocco
There are many high-end hotels in Morocco, including the beautiful Les Jardins de la Koutoubia in Marrakech. This charming riad-style property has a central location but is still incredibly tranquil, with a serene courtyard, original carved décor and a rooftop swimming pool. For a more contemporary Moroccan experience, check out the Sofitel Agadir Royal Bay Resort in Agadir. It features spacious rooms and a luxe spa, plus four stylish restaurants.
Take a look at all our hotels in Morocco.
The Sovereign Standard
To help you choose your perfect holiday we have rated all of our hotels using our own system.
Classical Sovereign hotels are more modest hotels offering charm and character, or an exceptional location. Many of these hotels have been firm favourites with Sovereign customers for countless years and offer great value for money.
Luxury Collection hotels offer everything you would expect to go hand in hand with a luxury holiday. They offer high standards of service and attention to all those important little details.
Exclusive Collection hotels provide the ultimate luxury; they are the finest, most opulent hotels offering superlative service and excellent facilities, which will satisfy the needs of even the most discerning traveller.
Family Collection hotels are some of the finest family-friendly resorts and offer a wide range of facilities for both children and parents. Families can enjoy a whole host of amenities including fun kid's clubs, a dedicated children's pool and spacious accommodation.