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Luxury Agadir Holidays

Agadir holidays mix contemporary European influences with the distinctive, totally unique culture of Agadir - a culture not found anywhere else in Morocco. A vast and beautiful crescent of soft sandy beach backed by sand dunes has made this a popular resort, with a huge range of entertaining activities from watersports to camel rides.

Sofitel Agadir Royal Bay Resort

Agadir, Morocco

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Elegant and contemporary, the Sofitel Agadir Royal Bay Resort is located on the coast of a palm-fringed bay where a wonderful sandy beach lends...

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The Sovereign Standard

To help you choose your perfect holiday we have rated all of our hotels using our own system.

Classical Sovereign

Classical Sovereign hotels are more modest hotels offering charm and character, or an exceptional location. Many of these hotels have been firm favourites with Sovereign customers for countless years and offer great value for money.

Luxury Collection

Luxury Collection hotels offer everything you would expect to go hand in hand with a luxury holiday. They offer high standards of service and attention to all those important little details.

Exclusive Collection

Exclusive Collection hotels provide the ultimate luxury; they are the finest, most opulent hotels offering superlative service and excellent facilities, which will satisfy the needs of even the most discerning traveller.

Family Collection

Family Collection hotels are some of the finest family-friendly resorts and offer a wide range of facilities for both children and parents. Families can enjoy a whole host of amenities including fun kid's clubs, a dedicated children's pool and spacious accommodation.

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Don't just take it from us

We've been finding people their own slice of paradise for 45 years, and like to think we're pretty good at it.
Don't just take our word for it, though - see what our customers have said about their Sovereign experience...