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Maya Bay, Thailand

Luxury Thailand Holidays

Thailand's balmy temperatures and palm-lined shores make it a prime beach destination, but the Land of Smiles is much more than just sun and sand. Scenery-wise, the white sandy beaches often give way to greenery, whether it's groves of palm trees, rows of tall casuarinas or lush jungle.

You'll find Buddhist temples, or wats, everywhere - they're quiet sanctuaries in the middle of chaotic cities and calm retreats tucked away in countryside villages. Each temple is ornately decorated, often with golden spires and mosaic tiles, and always with Buddha statues.

The capital, Bangkok, is a whirlwind of a city, mixing skyscrapers, luxury hotels and super-modern shopping malls with ancient palaces, street-side markets and beeping tuk-tuks. Snaking slowly through the city is the Chao Phraya River - a boat trip along its waters is a great way to see the sights at a leisurely pace.

After a couple of days spent enjoying Bangkok's hustle and bustle, Thailand's beach resorts and islands are the perfect antidote. On the west coast, you've got Khao Lak and Krabi. Khao Lak is home to huge swathes of unspoilt beach, plus a trio of national parks, while Krabi's white sands are overlooked by limestone karsts and cliffs. Just across the Andaman Sea is the island of Phuket, which lines up pristine beaches, national parks and lively towns.

Off the east coast of Thailand is the island of Koh Samui. It's one of Thailand's original holiday destinations, thanks to its fantastic beaches. Close by is the Ang Thong marine park - take a boat trip out here for snorkelling, swimming and secluded coves.

Thailand Family Holidays


Thailand is a fantastic option for a long-haul family holiday. Little ones will love the sandy beaches and calm waters (perfect for paddling), while teens can get a taster of Thai culture at temples and street markets. There's plenty for easily bored teens, too, from rainforest exploring to reef snorkelling. The Centara Grand Beach Resort Karon is a great family-friendly hotel, thanks to spacious rooms and a mini-waterpark.

Practical information


Flight time
Flight time from the UK to Thailand is around 11 hours 30 minutes.

When to go
Thailand is hot and humid for most of the year. Rainy months vary depending on where you are in Thailand; in south-western areas like Phuket, the rainy season starts around April and finishes in October, while south-east destinations like Koh Samui see more rain between September and December (there's still plenty of sunshine between showers, though). The hottest months are March to June, although humidity is high. Wait until after the rainy season if you prefer slightly cooler temperatures - between December and February, averages stick to the 20s and early 30s.

The Sovereign Standard

To help you choose your perfect holiday we have rated all of our hotels using our own system.

Classical Sovereign

Classical Sovereign hotels are more modest hotels offering charm and character, or an exceptional location. Many of these hotels have been firm favourites with Sovereign customers for countless years and offer great value for money.

Luxury Collection

Luxury Collection hotels offer everything you would expect to go hand in hand with a luxury holiday. They offer high standards of service and attention to all those important little details.

Exclusive Collection

Exclusive Collection hotels provide the ultimate luxury; they are the finest, most opulent hotels offering superlative service and excellent facilities, which will satisfy the needs of even the most discerning traveller.

Family Collection

Family Collection hotels are some of the finest family-friendly resorts and offer a wide range of facilities for both children and parents. Families can enjoy a whole host of amenities including fun kid's clubs, a dedicated children's pool and spacious accommodation.

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