Luxury Phuket Holidays
Phuket, nicknamed the Pearl of the Andaman, is Thailand's biggest island, connected to the west coast of the mainland by a series of bridges. It's big on scenery, with wooded hills, plenty of tropical greenery and a halo of white-sand beaches.
The longest of Phuket's beaches is Mai Khao, which unravels along the coast for 11 kilometres. A good portion of the beach sits within a national park, so it's beautifully undeveloped and edged with pine and palm trees. Bang Tao, the second-longest beach, is still relatively quiet, but offers up more in the way of restaurants, bars and chic beach clubs. Other standout beaches include Karon, a wide curve of powdery sand, and Kata, one of the prettiest spots in Phuket.
If you fancy a late night, make your way to Patong - its main street, Bangla Road, is lined with neon bars and nightclubs.
Things to do in PhuketTake a trip to Phang Nga Bay
A boat trip to this national marine park is a rite of passage for visitors to Phuket - its green-blue waters and distinctive limestone karsts have featured on thousands of postcards and travel brochures covers. Explore the park's islands on a long-tail boat or speedboat, or paddle into hidden sea caves on a kayak. The park's most famous rock formation is James Bond Island, which starred in The Man with the Golden Gun back in the '70s.
Explore Phuket Old Town
Phuket Town's historical district has been spruced up over the past few years and is a fantastic place for a morning or late afternoon wander. Base yourself around Thalang, Dibuk and Krabi roads and be sure to amble down the soi (side streets) that connect them, too. You'll spy colourful Sino-Portuguese shop-houses, Buddhist and Chinese shrines, cool coffee shops and cafÚs, and plenty of traditionally Thai restaurants.
Escape to Sirinath National Park
Sirinath National Park sprawls out on Phuket's north-west coast and includes Nai Thon, Nai Yang and Mai Khao beaches. The beaches are pristine, with talc-white sands and tall casuarinas trees providing shade (the park is a popular picnic spot with locals). Scattered along the beachfront you'll find small restaurants and huts selling fresh fish and barbecued seafood, and at the northern end there's a mangrove forest with a great nature trail meandering through it.
The Sovereign Standard
To help you choose your perfect holiday we have rated all of our hotels using our own system.
Classical Sovereign hotels are more modest hotels offering charm and character, or an exceptional location. Many of these hotels have been firm favourites with Sovereign customers for countless years and offer great value for money.
Luxury Collection hotels offer everything you would expect to go hand in hand with a luxury holiday. They offer high standards of service and attention to all those important little details.
Exclusive Collection hotels provide the ultimate luxury; they are the finest, most opulent hotels offering superlative service and excellent facilities, which will satisfy the needs of even the most discerning traveller.
Family Collection hotels are some of the finest family-friendly resorts and offer a wide range of facilities for both children and parents. Families can enjoy a whole host of amenities including fun kid's clubs, a dedicated children's pool and spacious accommodation.