Luxury St. James Holidays

The heart of Barbados' Platinum Coast

St. James

Holidays in St James take you to the west coast of Barbados and its spectacular white sandy beaches. It’s home to luxury hotels which mix with down to earth beach bars where you can enjoy the vibrant local cuisine washed down with famous Caribbean rum cocktails. The main town in the area is Holetown. Here you will find some of the island’s best designer shops which sit side by side with upmarket restaurants and lively bars.

Spend your days on the soft white sands of the beach where you can rent loungers and listen to the waves as they lap the ocean. Take in the emerald hills behind the beach, stopping off for lunch in a beach shack. The island serves up fantastic fresh locally caught seafood cooked using a blend of sweet and spicy flavours unique to each restaurant. If you want to explore the island further, book a boat trip and stop off in secluded coves or try scuba diving and snorkelling.

Luxury holidays in St James

Luxury holidays in St James centre around the many upmarket restaurants and hotels. It’s home to spas, white sandy beaches, designer shops and more. For a lively atmosphere head to Holetown where there are museums and a Gothic church, as well as a plantation just minutes away. Explore the first English plantation on the island and its three acres of landscaped gardens as you learn about the history of this fascinating area.

Book your luxury holidays in St James Barbados with Sovereign and we’ll help you create a lifetime of holiday memories. The island is home to some excellent hotels, and we’ve put together our pick of the best. Choose the Colony Club by Elegant Hotels for colonial style architecture, fantastic activities, and day trips. If you’re looking for an adults only paradise, The Sandpiper is ideal for honeymoons, anniversaries or a special romantic break.

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Your plans, our expertise

Start planning your Sovereign holiday by getting in touch with one of our Personal Travel Planners.

Lines open: Monday to Saturday 09:00 to 17:30, Bank Holidays 10:00 to 16:00.

Our pick of the top hotels in St. James

Every one of our hotels is handpicked and personally visited by our team

Flight Information

Flight time from the UK to Barbados is approximately 9 hours.

Transfer Time

Transfer time from Barbados airport to St James is approximately 40 minutes.

When to go

With over 3,000 hours of sunshine every year and temperatures that hover in the high 20s and low 30s, Barbados is a year-round destination. The driest season, however, runs from December through to June.

Visa Information

A visa in not required for British citizens.


It's common for restaurants to put a 10–15% service charge on to the bill. If this is the case, there's no need to tip any more. If you're taking a taxi, it's polite to tip around 10%.

Introduction to languages

The official language of Barbados is English.

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What our guests think

We've been finding people their own slice of paradise for 50 years, and like to think we're pretty good at it. 
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