Luxury Dubai Holidays

City of superlatives

Dubai takes you to an exotic paradise of white sand beaches, swaying palm trees, futuristic landscapes and vast shopping malls mixed with ancient Arabic tradition. There is something for everyone within this exciting UAE metropolis, where families will enjoy spending precious time together on the picture postcard Jumeriah Beach. For adventurers, the stunning Arabian Desert awaits and allows you to sample sand boarding, explore camel farms or enjoy a desert jeep safari. Home to the world’s tallest building, the Burj Khalifa, Dubai family holidays are full of adventure. 

Take a tour along the pretty Dubai Creek on a traditional wooden abra, before taking a stroll through the atmospheric souks where you can pick up a souvenir. Select from an array of beautiful handmade jewellery, striking leather goods and aromatic spices including saffron and cinnamon. Be sure to take a break at the authentic cafés serving shisha and thick Arabic coffee and watch the world go by.

Luxury holidays in Dubai

Holidays in Dubai offer upmarket amenities within Dubai City, which has been carved out of the desert. Designer shopping awaits at the boutiques lining the extensive, modern malls in addition to plenty of tax free bargains. When hunger strikes, sample the Michelin starred restaurants and chic cafés that make Dubai so popular with foodies. You will be spoilt for choice with our fine collection of luxury hotels in Dubai, complete with infinity pools. Atlantis The Palm is a spectacular oceanic resort perched on the world’s largest manmade island, Atlantis. Guests can indulge in a luxury Spa, Aquarium and over 20 bars and restaurants.

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Your plans, our expertise

Start planning your Sovereign holiday by getting in touch with one of our Personal Travel Planners.

Lines open: Monday to Saturday 09:00 to 17:30 (Wednesdays from 9:30), Bank Holidays 10:00 to 16:00.

Destinations in Dubai

Aerial view of The Palm Jumeirah Island, Dubai Downtown skyline, United Arab Emirates or UAE. Financial district and business area in smart urban city. Skyscraper and high-rise buildings at sunset.
The Palm
The Palm is like something out of a dream – a shimmering palm-shaped island populated with palatial hotels. It springs from the sandy coast just south of downtown Dubai.

The beauty panorama of skyscrapers in Dubai from promenade. UAE
Jebel Ali
The well-to-do port of Jebel Ali edges up to the Abu Dhabi border. Expect beach resorts, polo clubs and scuba diving centres – and an unexpected belt of family-friendly theme parks.

Burj Al Arab luxury hotel and Dubai marina skyline in the background at sunrise
Jumeirah Beach
Fancy staying in a hotel shaped like a wave, palm or village? Head for downtown Jumeirah Beach – the sandy setting for some of the most spectacular hotels in Dubai.

Camel caravan on sand dunes on Arabian dessert with Dubai skyline at sunset
Al Maha

Head 10 minutes out of downtown Dubai, and you’ll soon be in the Dubai Desert – a huge swathe of red-gold sand dotted with tiny towns and designer hotels.

Our pick of the top hotels in Dubai

Every one of our hotels is handpicked and personally visited by our team.

View all hotels in Dubai
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Your plans, our expertise

Start planning your Sovereign holiday by getting in touch with one of our Personal Travel Planners.

Lines open: Monday to Saturday 09:00 to 17:30 (Wednesdays from 9:30), Bank Holidays 10:00 to 16:00.

Recommended Itineraries

11 day suggested trip

Dubai & Mauritius

From £2339 per person
ATOL Protected
  • Shopping and sightseeing in Dubai
  • Tropical beaches in Mauritius
  • Sample locally made rum
  • Lots of time for day trips

11 day suggested trip

Dubai & the Maldives

From £2699 per person
ATOL Protected
  • Stay in Dubai - The City of Gold
  • Peer down from the 148th floor of the Burj Khalifa
  • Live on island time in the Maldives
  • Snorkel with sea turtles

Flight Information

Flight time from the UK to Dubai is approximately 6 hours 30 minutes. 

When to go

Summers in Dubai are seriously hot – 40°C kind of hot. Although all buildings are air conditioned, outdoor activities can be uncomfortable in this kind of heat, and some may even be closed. November to April is the best time to visit Dubai; rain is scarce, and temperatures stay at a comfortable mid-20s average. 

Visa Information

British citizens will be granted a free 30-day visa upon arrival in Dubai. 


In most tourist destinations in the Emirates, it’s customary to leave a 10% cash tip in restaurants. Small tips are appreciated for other services; aim for five to 20 UAE dirhams for porters bringing your bags to your room and for taxi drivers.

Introduction to languages

The official language of Dubai is Arabic. English is widely spoken too, so getting by is easy.

Frequently Asked Questions

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What our guests think

We've been finding people their own slice of paradise for 50 years, and like to think we're pretty good at it. 
Don't just take our word for it, though - see what our customers have said about their Sovereign experience..

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