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Luxury Agadir Holidays

Sun-soaked superstar


It’s easy to see why Agadir is Morocco’s number-one seaside resort. You’ve got a huge nine-kilometre crescent of golden sand, backed by dunes and bathed in year-round sunshine (300 days a year, to be exact). 

Rebuilt virtually from scratch after an earthquake in the 1960s, this is Morocco at its most modern. The traditional Moroccan style has a contemporary edge, with a wide palm-shaded promenade parallel to the beach and a swish new marina (Agadir’s punchy nightlife offering, with upmarket bars and restaurants). 

A day on the greens is easy; there are four top-notch golf courses within around half an hour of Agadir. For a feel of typical Morocco, you can swap water-skiing for a camel ride or even take a spin in a dune buggy, and have a wander around the local souk for a glimpse into the resort’s sand-dusted past.

Our pick of the top hotels in Agadir
Every one of our hotels is handpicked and personally visited by our team

Sofitel Agadir Royal Bay Resort

Morocco, Agadir
Situated on Agadir’s beautiful coast
Luxurious spa, two pools, six bars
Typical Kasbah style with modern touches
Flight Information

Morocco is around 3 hours 30 minutes from the UK.

Transfer Time

Transfer time from Agadir airport to Agadir is approximately 25 minutes. 

When to go

There are no two ways about it: Morocco is a scorcher. Summers can get up to 40°C in July and August, although in coastal areas like Agadir, you’ve got the sea breeze taking the edge off. The heat is more tolerable in spring and autumn, when averages hover in the mid-20s. Remember to pack a jacket, though – things can cool down rapidly once the sun goes down.

Visa Information

Visas are not required for UK citizens travelling to Morocco.


There are no specific rules for tipping in Morocco. An upmarket restaurant may add on a service charge, so check your bill carefully. Otherwise, aim to leave around 10%. In taxis, it’s acceptable to just round up the fare. It’s a good idea to have some small change on you for paying taxis and tipping guides.

Introduction to languages

The official language of Morocco is Arabic. English is widely spoken too, so getting by is easy.

Frequently Asked Questions

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