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Luxury Agadir Holidays

Sun-soaked superstar


Agadir is perfect for couples and families looking to spend time at the beach, as Morocco’s number one beach resort. It boasts just under six miles of pristine golden beach, where its powdery soft sand and blue waters have earned it a Blue Flag award.

Agadir’s city centre was completely rebuilt in the sixties after an earthquake devastated the area, giving it a contemporary atmosphere with traditional charm. See Morocco at its most modern, with upmarket bars and restaurants, high-rise, swish hotels and a picturesque marina with yachts bobbing at its docks. Don’t let its modern face fool you, though, as the colourful markets and bazaars that Morocco is known for are still here waiting to be discovered.

There’s plenty to do in Agadir, such as indulging in hammam spas, exploring the vibrant markets or relaxing at a beachside bar with a cocktail. Head south to where the Souss river flows into the Atlantic, and here you’ll find estuarine mudflats, which are home to over 400 species of bird, including flamingos, cormorants and ibis.

Luxury holidays in Agadir

Holidays in Agadir promise to provide ocean side relaxation, spice scented markets, and upmarket dining in a range of contemporary restaurants. Due to its coastal location, Agadir is famous for its seafood cuisine, with many restaurants are able to treat its guests to the freshest of catches. Be sure to visit the Avenue du Port fish market, where you’ll find fish from the Atlantic waiting to be tasted. Agadir also boasts three excellent golf courses; Golf Du Soleil, Golf Les Dunes and the Royal Golf Club, which allow guests to practise their swing in incredibly picturesque surroundings.

Sovereign recommends a stay at the luxurious Sofitel Agadir Royal Bay Resort. Situated right by the coast, this elegant hotel is modern with a touch of tradition, and even boasts a deluxe spa with oriental techniques mixed with modern influence. Perfect for couples or families, Sofitel Agadir Royal Bay Resort boasts two swimming pools and four delicious restaurants serving Asian and international cuisine.

Our pick of the top hotels in Agadir
Every one of our hotels is handpicked and personally visited by our team
Flight Information

Morocco is around 3 hours 30 minutes from the UK.

Transfer Time

Transfer time from Agadir airport to Agadir is approximately 25 minutes. 

When to go

There are no two ways about it: Morocco is a scorcher. Summers can get up to 40°C in July and August, although in coastal areas like Agadir, you’ve got the sea breeze taking the edge off. The heat is more tolerable in spring and autumn, when averages hover in the mid-20s. Remember to pack a jacket, though – things can cool down rapidly once the sun goes down.

Visa Information

Visas are not required for UK citizens travelling to Morocco.


There are no specific rules for tipping in Morocco. An upmarket restaurant may add on a service charge, so check your bill carefully. Otherwise, aim to leave around 10%. In taxis, it’s acceptable to just round up the fare. It’s a good idea to have some small change on you for paying taxis and tipping guides.

Introduction to languages

The official language of Morocco is Arabic. English is widely spoken too, so getting by is easy.

Frequently Asked Questions

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